
Driven by experience. Focused on results.
Meet the Team
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Casey Armstrong
PRINCIPAL & FOUNDER
With over 20 years in the industry, Casey’s career has spanned from retail and college outdoor programs to managing sales for iconic brands like Arc’teryx, Salomon, Petzl, Blundstone, Costa, and Oakley. His expertise in market development and brand growth has made him a trusted partner for both retailers and brands alike.
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Kirsten Armstrong
OPERATIONS & CUSTOMER SUPPORT
With a background in bookkeeping and customer success, Kirsten ensures seamless backend support for our brands. Having grown up skiing and studying at App State in North Carolina, the outdoors has always been part of her life. Now based in Chattanooga, she assists with order management, service requests, and day-to-day operations to keep everything running smoothly.